We believe in empowering our clients for scientific, data driven decision making. Predictive analytics is the enabler of the same. But to realize the full potential of data and analytics, the solutions must be readily available and usable by the business user.
Our mission, thus, is to create decision enabling tools, which combine the power of predictive analytics and the latest technology, and enable the user to make the right decision at the right time with the right data. We are committed to bring innovative analytic decision enabling tools that predict future outcomes and recommend actions to improve business ROI.
To make this idea real, we have combined advanced analytics prowess to state of the art technology, which talks with the real time data and can predict future with maximum certainty. The latest advancements in cloud computing and database technologies, as well as analytics computing softwares, made possible this innovative solution at our end.
Given the technology and delivery mechanism choice we have adopted, the output and tools can be deployed for clients with lowest capex and opex requirements. With this, we also have created a blend of open source, custom developed and commercial technology stack that reduces the overall cost of development and keeps the total cost of ownership at the minimum for our clients.
Why Marketing Analytics
Marketing is the function where the predictive analytics has the strongest role to play, as it requires strategic and tactical decision making/ planning which impacts the business top line and bottom line as well as long term value. The function is enriched with multi disciplinary data and also supported by the deep knowledge of consumer behavior theories and models.
Given our team�s long global experience in marketing and customer analytics and expertise in appropriate data, model and technical solution development, analytics for marketing and customer intelligence areas becomes a natural choice for us and we enjoy a notch above the market. The set of productized solutions in the marketing analytics area that SIBIA is proposing is an embodiment of our long and deep experience and expertise in this field, as well as knowledge of the dynamics of the local market and practices.
Management and Team
SIBIA is a young marketing and consumer analytics venture lead by successful analytics professionals. The leadership team has collectively more than 40 years of experience in the field of analytics and have worked for/ with Fortune 100 companies and Top IT services/ analytics firms in the world. The team has the knowledge of best practices in multiple types of marketing and customer analytics and has developed many innovative solutions and analytics products in their previous lives.
The leadership team is supported by a group of young and energetic professionals who bring in multi disciplinary knowledge across technology, statistics and econometrics among others.
SIBIA is proud to be partner with:
1. Microsoft BizSpark
2. Microsoft ActionPack
The partnerships enable us to leverage state of the art softwares to develop and deploy our solutions in client situations with most effective cost propositions. The partnerships also enable us to assess the latest technologies and integrate the same with our solutions, thus staying ahead of the technology adoption curve.
Awards and Accolades
SIBIA is a proud recipient of TieGer Award (Kolkata Chapter) as the best emerging company. Awards are a source of great encouragement to us.
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