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Industries

The best we can do for you.

Industries

SIBIA Offers analytics services and solutions to multiple industries in the areas of sales, marketing and customer intelligence.

cpg-fmcg

CPG/ FMCG

SIBIA CPG/ FMCG analytics helps you decipher the consumer demand dynamics through its innovative solutions

retail

Retail

Retail operations generate most reach data in terms of breadth and depth.

online-retailing

E-Commerce

Online retailing is a focus industry for analytics services for SIBIA.

CPG/ FMCG

SIBIA CPG/ FMCG analytics helps you decipher the consumer demand dynamics through its innovative solutions for marketing optimization, promotion effectiveness and sales forecasting modeling. The principle behind these solutions is the effective measurement of ROMI, the return on marketing investment – which connects the data and statistical outputs to the marketing and finance success metrics.

The solutions are blended with the best practices from the most matured CPG analytics and the data and business realities of the local market - thus making it the most adoptable analytics system anywhere.

    The CPG FMCG solution stack:

  • Marketing Mix Modeling and Investment Optimization
  • Trade and Consumer Promotion Effectiveness Modeling
  • Demand and Sales Forecasting
  • Market Testing of Product Features, Promotion Campaign

All the analytics solutions are focused upon enabling the business users to make smarter decisions – and thus complete with data management, analytics services and web based dashboard/ planning tools that can be accessed from anywhere and almost any device.

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Retail

Retail operations generate most reach data in terms of breadth and depth. Once leveraged for analytics, these can generate most insightful knowledge and help improve business performances in a manifold way.

    SIBIA identifies the following five areas as key decision areas in retail management:

  • Customer Intelligence
  • Product Management
  • Store Attribute
  • Campaign Effectiveness
  • Marketing Analytics

For each such area, SIBIA offers a set of focused solutions to improve performance across the board. SIBIA approaches a retail analytics solution by establishing Analytics Data Marts (ADMs)- data marts created with specific purpose of analytics in particular functional areas. The analytics solutions developed after that are them embedded in the decision enabling engines and connects to real time data.

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Cross Industry Solutions

Marketing and customer intelligence functions, at their core, are not too different across certain industries as long as we believe that consumer decision making are dictated by the same behavioral tenets. Keeping this in mind, SIBIA has developed its set of solutions in a domain agnostic way which are adaptable as per the business circumstances at hand. In many of the cases, the solutions can handle different sets of data and works on/ for different set of metrics.

  • Marketing Investment Optimization
  • Churn Prediction
  • Cross Sell/ Up Sell Modeling
  • Promotion Effectivenes Modeling
  • Customer Value Modeling
  • Customer Loyalty Modeling
  • Customer Intelligence
  • Demand Forecasting
  • Product Assortment Modeling




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