Marketing Investment Optimization
Optimize your marketing budget across the complex media and promotion portfolio by estimating the true return on marketing investment (ROMI).
SIBIA marketing investment optimization solution brings in the econometric rigor in measuring ROMI of all marketing vehicles and tactics across products and geographies. The solution utilizes all sources of data relating to marketing, sales, promotion, financials, competition and external and employs Bayesian statistics and mixed modeling to estimate effectiveness at all levels. It then connects with the financial data and measures to come up with true ROMI measures.
- Enables real time scenario planning and evaluation
- Always available – cloud hosted, mobile/ tab enabled
- State of the art predictive modeling using Bayesian inference
- Real time insights generation
- Specific to geography dynamics
- Customized deployment
The solution is an end to end platform that integrates all your data, predictive models are infused and made the output available over the cloud technologies.