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Solutions

Serve you the best.

Our Solutions

SIBIA has created a set of packaged solutions for a few challenges that are commonly faced by the marketers across many industries. These solutions are complete platforms focused on the challenge and encompass data management, predictive analytics, insights presentation and visualization, as well as decision support tools for scenario planning.

marketing investment

Marketing Investment Optimization

Optimize your marketing budget across the complex media and promotion portfolio by estimating the true return on marketing investment (ROMI).

Social Media Analytics

Social Media Analytics

SIBIA advanced social media analytics presents you with a few analytics metrics that are most important for your brand health, and a true measure of your social media.

marketing investment

Digital Marketing Effectiveness

SIBIA MaxPromo platform estimates the effectiveness of each promotion across the web assets , and measure the true benefit and ROI.

Marketing Investment Optimization

Optimize your marketing budget across the complex media and promotion portfolio by estimating the true return on marketing investment (ROMI).

SIBIA marketing investment optimization solution brings in the econometric rigor in measuring ROMI of all marketing vehicles and tactics across products and geographies. The solution utilizes all sources of data relating to marketing, sales, promotion, financials, competition and external and employs Bayesian statistics and mixed modeling to estimate effectiveness at all levels. It then connects with the financial data and measures to come up with true ROMI measures.

    Features:

  • Enables real time scenario planning and evaluation
  • Always available – cloud hosted, mobile/ tab enabled
  • State of the art predictive modeling using Bayesian inference
  • Real time insights generation
  • Specific to geography dynamics
  • Customized deployment

The solution is an end to end platform that integrates all your data, predictive models are infused and made the output available over the cloud technologies.

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Optimize your marketing budget across the complex media and promotion

Social Media Analytics

SIBIA advanced social media analytics presents you with a few analytics metrics that are most important for your brand health, and a true measure of your social media marketing performance.

The true ROI of Social media can be estimated when the expected outcome are linked with the social conversations. SIBIA proposes a set of evolved metrics, beyond the first level reach and shout measures, which correlates the brand performance with the social activity level

The SIBIA Social Media Analytics solution stands apart by providing a consultative approach to brand/ campaign performance and by employing advanced analytics techniques to link the brand success metrics with the social media metrics.

SIBIA adopted the ‘Conversation, Amplification, Applause, Economic Value’ framework to evaluate your social media performance. This enables the measurement of ROMI across your social media assets and can help you plan/ evaluate your current and future social media marketing.

    Features:

  • Real time dashboard made available in pay as you go model
  • First level, derived and advanced analytics metrics
  • Integrates all your social assets performance into one dashboard
  • Cross asset performance measurement
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Optimize your marketing budget across the complex media and promotion

Productized Analytics Edge in SIBIA

To ensure maximum usage of analytics by the business users, SIBIA has created a suit of solutions focused towards specific business challenges. All these products provide an end to end value and combines all the aspects of the solution development. A typical SIBIA solution will comprise of the following modules

  • Complete Data Management
  • Pre Defined Data Models for Solutions
  • Periodic Data Refresh and Restatement
  • Secured Colud Hosted Data Engine
  • Integrated Analytics
  • Predictive Modeling Process
  • Analytics Integrated Reports and Dashboards
  • Decision Enabling/ Scenario Planning Tools
  • Real Time Analytics
  • Colud Enabled Reporting and Dashboards
  • Analytics Integrated Reports and Dashboards
  • Decision Enabling/ Scenario Planning Tools




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Optimize your marketing budget across the complex media and promotion