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Advantages of Effective Predictive Analytics for Consumer Goods [Infographic]
An accurate understanding of the customer behavior is critical to the sustainable success of a consumer brand. Predictive analytics when applied to the consumer goods segment has helped brands improvise their marketing strategies at par with the evolving customer trends.
Learn about the insights that marketers can derive with accurate customer behavior analytics to create an impact o...Continue Reading
Advantages of Effective Retail Analytics Solutions [Infographic]
Leading retailers are basking in the realms of highest share when it comes to market shares and returns.
Retail analytics can uncover hidden trends and patterns, and indicate towards potential improvement areas.
Take a look at the five business metrics that retail analytics helps quantify to create a granular understanding of the business progress.
Different Steps Through Predictive Modeling For A Business [Infographic]
Predictive modeling is the best way to gain the required insights for forward-looking business decisions. It is critical that people understand what the entire process is, and how is it integrated to their business model at different stages.
Take a look at this infographic, which sketches an outline the steps in which predictive modeling works for your business.
Process Structure of Digital Analytics for Business [Infographic]
Digital analytics gives the breakdown of the content type and volume versus the audience type and volume. While the design of the predictive models differs from one industry segment to the other, certain measurement metrics and processes remain consistent throughout each of them.
This infographic educates one about the basic process structure involved in implementation of digital ana...Continue Reading
Banking analytics in a nutshell [Infographic]
A suitable banking analytics has the power to make significant impacts on the profit and loss figures of financial institutions.
When different types of banking analytics involved are implemented thoughtfully throughout the processes, the outcome from each one complements the working of the other in a continuous cycle. Here is a glance at the continuous cycle in which the results fol...Continue Reading
A New Age of Analytics Awaits
Modern business ecosystem demands a new era of data analytics- we are talking IoT, Big Data, open source technologies, cloud computing, and structured & unstructured data processing. Our CXOs need their strategies to be more than sheer transcription of the trade dynamics.
Traditional business intelligence techniques hold huge potential for errors that creep their way into the fin...Continue Reading
Leveraging the power of Digital Marketing in the Indian landscape
The phenomenal success of Flipkart has re-written the history of marketing in India. While many small operations wrapped up or merged to offset losses from digital competition, savvy marketers and companies extended their operations to digital marketing for remarkable success. The core competency of the digital marketing model has set off another trend in India - that of the pure-play digital ...Continue Reading
The role of predictive analytics in Indian FMCG
All eyes are on the Indian FMCG and retail sectors that “form the direct path to the India Growth Story - CII National Retail Summit and CII National FMCG Summit 24th June 2014 at Mumbai. Despite the economic slowdown of past few years, the FMCG was the last sector to slow down. It witnessed a double digit growth at a CAGR of 11%, spurring high investments.
As Indian marketers ...Continue Reading
How marketing analytics will shape up in 2014 – a SIBIA perspective
From gut-feel marketing to data-driven analytical solutions, India is on a fast track towards unlocking the value of the customer for maximum ROI and effective business strategy. The traditional format of marketing that toed the line espoused by empanelled advertising agencies and in-house marketing departments, has made a tectonic shift at both the tactical and strategic levels. While C-level...Continue Reading
How data analytics is helping marketers?
Marketing is all about data. Smart marketers rely upon data to design and implement successful marketing strategies. Although data analytics can never replace the creativity, but it can definitely provide an extra edge to the marketers. From marketing mix modelling to commercially-focused ROI approach, data analytics has revolutionised marketing effectiveness measurement.
Top data analytics challenges marketers are facing
Across various industries, big data analytics is helping the businesses to be more productive, competitive, and outpace others. While most of the companies have recognised the endless door of opportunities big data analytics can open for them, there are still who are struggling with mapping out an analytics plan. Making a proper analytics plan is a bit complicated. It takes a variety of tools,...Continue Reading
Retail Demand Forecasting – Then and Now
Gone are the days when heuristics ruled the world! There was one chief with all the knowledge about his shop, and would know how much he would sale for each product he carries. He knew when the demand will peak, and when he has to push the sales, through discounts. He was mostly correct. [Even if he is not correct, nobody would know as no one accounting for lost sales. And no one dares t...Continue Reading
Marketing Mix Model: 6 things you should know
Marketing Mix Model refers to the usage of both analytical and statistical tools for identifying and measuring the impact of past marketing decision in order to predict the future impact of different marketing tactics on sales. This has been a great tool for preparing effective marketing plans. Marketing mix model predicts the assured path of getting profitable returns on various marketing inv...Continue Reading
How to Forecast Demand? Things to Know
Demand forecasting is the process to forecast future demand of products in a retail business, brick and mortar stores or online. When you know how many customers you are going to have or how many orders you are going to receive throughout a day, week or a month; you can plan your inventory and staffing accordingly. This helps in minimising wastage and prepares you to handle and keep up with th...Continue Reading
How marketers can leverage the power of data: 4 examples
In recent times, the consumption of media has changed significantly. The consumers are interacting with the organisations not only through the physical stores but also through devices such as smartphones. And to reach on-the-go customers in real-time, the marketers mainly depend on data. By tapping the power of data, marketers can ensure unparalleled engagement and reach. Here are a few ways t...Continue Reading
Google Analytics – 11 years later
Google Analytics was launched on 14th November 2005, after it acquired a company called Urchin Software. The day was a milestone for Google as it had entered the analytics space with an enterprise product that was free, “Surprise!” Google struggled to keep up with the demand as within one week of launch, 100,000 new accounts were created but soon it threw out all the other...Continue Reading
TV will be the king in media
Some weeks back, Bengal Chambers (BNCCI - www.bncci.com) has hold an interesting seminar Mediamorphosis – debating on how media around us is changing. We all are pretty enthusiastic about the new digital media and how it is becoming omnipresent.
However, the wise men thought otherwise. Sam Balsara, one of the finest and oldest minds in media a...Continue Reading
Double Delight? TV Ratings in India
So we now have BARC (Broadcast Audience Research Council), (http://www.barcindia.co.in), another TV rating system in India; after the long standing TAM (http://www.tamindia.com). The marketers should be happy, and happier are those who use to dispute TAM. Reasons can be many; after all, data and statistics it not something full proof!
One of t...Continue Reading