How marketers can leverage the power of data: 4 examples
In recent times, the consumption of media has changed significantly. The consumers are interacting with the organisations not only through the physical stores but also through devices such as smartphones. And to reach on-the-go customers in real-time, the marketers mainly depend on data. By tapping the power of data, marketers can ensure unparalleled engagement and reach. Here are a few ways through which marketers can use data to their benefit:
Centralising the fragmented Data
Marketers can organise and synthesise all the fragmented data from various customer sources such as mobile application, point-of-sales system, other social accounts and e-commerce platforms into a single data set. This will give them an overall view of the customers by their interactions, preferences, and purchase history. This further helps the marketers to develop targeted campaigns for engaging customers and for driving advanced segmentation. If you are looking forward to harnessing the power of data, we can help. We are one of the leading data analytics companies in India. For further details, get in touch with us at http://www.sibiaanalytics.com/contact.php
Expanding the number of fields
By broadening the number of fields that the marketers gather on customers and other prospects can help them customise their interactions and the content for customers. This helps in turning the digital relationship more personal and unique. This helps in increasing the engagement rates. Moreover, expanding the number of fields also helps in improving data analytics.
Using data to increase revenue
Data analytics can be used to match sales reps for targeting a particular customer segment for improving close rates and customer satisfaction. Data can be used to optimise customer service by understanding the customers in a better way.
Using data for improving marketing strategy
Data can be used to fill the gap between what the customers want and what the competitors are offering. Marketers can use data to gain deeper insights into what the customer's desire and what they need. However, to do this a strong knowledge of the capabilities and weakness of the competitors. This can help the marketers to plan unique marketing campaigns.
There are infinite ways of leveraging the power of data. Mere knowledge of how to use them puts the marketers a step ahead. If you are a marketer, then we hope that these strategies will help you in staying ahead in the competition.
Find out what happens when digital intelligence meets digital business.
Latest from our resource Center
Can We Predict Football Matches? Our Take on EPL
Added on 27Sep 2018
Our predictions for the 7th Matchweek is here. This wek, we are going ...
Did the Indian Consumers Benefit from GST?
GST (goods and services tax – the new value added tax regime in India introduced in July 2018) [http://www.cbic...
How data analytics is helping marketers?
Marketing is all about data. Smart marketers rely upon data to design and implement successful marketing strategies. ...
How marketing analytics will shape up in 2014 – a SIBIA perspective
From gut-feel marketing to data-driven analytical solutions, India is on a fast track towards unlocking the value of ...
Analytics & Technology Boost FMCG Revenue by 35%
One of our clients was an FMCG company that sells aroma oils, potpourri, diffusers, candles and other such products i...