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A New Age of Analytics Awaits
Modern business ecosystem demands a new era of data analytics- we are talking IoT, Big Data, open source technologies, cloud computing, and structured & unstructured data processing. Our CXOs need their strategies to be more than sheer transcription of the trade dynamics.
Traditional business intelligence techniques hold huge potential for errors that creep their way into the fin...Continue Reading
Marketing Mix Model: 6 things you should know
Marketing Mix Model refers to the usage of both analytical and statistical tools for identifying and measuring the impact of past marketing decision in order to predict the future impact of different marketing tactics on sales. This has been a great tool for preparing effective marketing plans. Marketing mix model predicts the assured path of getting profitable returns on various marketing inv...Continue Reading
How data analytics is helping marketers?
Marketing is all about data. Smart marketers rely upon data to design and implement successful marketing strategies. Although data analytics can never replace the creativity, but it can definitely provide an extra edge to the marketers. From marketing mix modelling to commercially-focused ROI approach, data analytics has revolutionised marketing effectiveness measurement.
Google Analytics – 11 years later
Google Analytics was launched on 14th November 2005, after it acquired a company called Urchin Software. The day was a milestone for Google as it had entered the analytics space with an enterprise product that was free, “Surprise!” Google struggled to keep up with the demand as within one week of launch, 100,000 new accounts were created but soon it threw out all the other...Continue Reading
How marketers can leverage the power of data: 4 examples
In recent times, the consumption of media has changed significantly. The consumers are interacting with the organisations not only through the physical stores but also through devices such as smartphones. And to reach on-the-go customers in real-time, the marketers mainly depend on data. By tapping the power of data, marketers can ensure unparalleled engagement and reach. Here are a few ways t...Continue Reading