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How marketing analytics will shape up in 2014 – a SIBIA perspective
From gut-feel marketing to data-driven analytical solutions, India is on a fast track towards unlocking the value of the customer for maximum ROI and effective business strategy. The traditional format of marketing that toed the line espoused by empanelled advertising agencies and in-house marketing departments, has made a tectonic shift at both the tactical and strategic levels. While C-level...Continue Reading
TV will be the king in media
Some weeks back, Bengal Chambers (BNCCI - www.bncci.com) has hold an interesting seminar Mediamorphosis – debating on how media around us is changing. We all are pretty enthusiastic about the new digital media and how it is becoming omnipresent.
However, the wise men thought otherwise. Sam Balsara, one of the finest and oldest minds in media a...Continue Reading
Top data analytics challenges marketers are facing
Across various industries, big data analytics is helping the businesses to be more productive, competitive, and outpace others. While most of the companies have recognised the endless door of opportunities big data analytics can open for them, there are still who are struggling with mapping out an analytics plan. Making a proper analytics plan is a bit complicated. It takes a variety of tools,...Continue Reading
Analytics & Technology Boost FMCG Revenue by 35%
One of our clients was an FMCG company that sells aroma oils, potpourri, diffusers, candles and other such products in India, covering about 20 states in the country. They engaged us for a demand forecasting project for their number of product categories selling across 78 stores and about 500 store keeping units (SKUs).