The principle behind our CPG analytics solutions is the effective measurement of ROMI, the return on marketing investment – which connects all the relevant data to the marketing & sales success metrics.
Continuous fragmentation of the marketing and media channels tends to keep the true return on investment elusive. We provide analytics solutions to help marketers monitor campaign effectiveness, as well as distinguish ROI across the channels that leads to an optimal marketing mix.
Category & Segment Forecasts
We create a solution platform that provides forecasts based on historical sales data, along with the diverse external factors, such as income growth, lifestyle, and aspirations, that impact growth trends. This helps you identify and explore untapped market segments that exhibit profit potential in the long run.
We establish true affinity towards categories / products through exhaustive affinity models that analyze historical purchase baskets. This helps in-store and online assortment planning, as well as market testing of innovative product features.
Optimize in-store Promotions
We measure the impact of in-store trade promotions in terms of demand and sales volume as well as the financial outcomes for a product through promotion effectiveness analytics. This enables you to chart an optimal promotional plan across individual stores or clusters.
Our analytics solution gives an accurate prediction of the demand for each SKU in the coming future. The model takes into consideration seasonality and promotional impact on the demand as well.
Win the Marketing Game with Our Consumer Goods Analytics
We help you comprehend consumer dynamics through our advanced solutions built to critically analyze brand imagery, positioning, and outreach for effective investment optimization across various media and promotional platforms.
Schedule your Consultation Discover how CPG analytics can boost your customer base & its loyalty
A marketer gets to know the impact on sales of all her previous
tactics across vehicles, in a dynamic marketplace with interactions;
and can plan her future tactics on the go effectively as she can view
the possible outcomes.
Marketing ROI Optimi...
An US Internet business optimizes marketing ROI from TV, internet and other brand marketin...Download PDF
Price Impact Analysi...
A solution developed to address the impact of changing prices on volumes in CPG industry. ...Download PDF
Measuring Campaign E...
This case study examines the improvisation of marketing strategy for an FMCG giant in Indi...Download PDF
Find out what happens when digital intelligence meets digital business
Top Five Data Science Tren...
The world of big data, machine learning and predictive analytics is actually one of the most vivid examples of a VUCA...
Did the Indian Consumers B...
GST (goods and services tax – the new value added tax regime in India introduced in July 2018) [http://www.cbic...
The role of predictive ana...
All eyes are on the Indian FMCG and retail sectors that “form the direct path to the India Growth Story - CII N...
Analytics & Technology Boo...
One of our clients was an FMCG company that sells aroma oils, potpourri, diffusers, candles and other such products i...