Retail Analytics solutions Product category & affinity analytics

Retail

Industries

Retail

Data-driven Guide to Augmented Revenues

Our Retail Analytics solutions help retailers boost their customer engagement, improve their marketing returns, and drive sales by leveraging the power of predictive analytics—thus, enabling customer-centric marketing, discount, and in-store strategies.

Retailers go all-out to deliver a superior customer experience, while they try to stay upbeat with varied customer needs and evolving expectations through a personalized approach.

  • Retail predictive analytics
  • Product Affinity Analysis
  • Demand Forecasting
  • Replenishment Planning
  • accurate forecasts
We identify the following areas to get the maximum benefits from our solutions:
  • Customer Intelligence & Segmentation
  • In-store Promotion Optimization
  • Pricing and Campaign Effectiveness
  • Customer Targeting & Next Best offer
  • Product Affinity Analysis
  • Demand Forecasting & Replenishment Planning

With these significant functions sorted, you get to build better customer base and rapport, at the same time ensure controlled and profitable operations of the stores.

  • Customer Intelligence and Segmentation
    Customer Intelligence
    and Segmentation

    We help you identify the most profitable segments through meticulous customer classification and profiling. Our “Segment-Profile-Target” model simplifies reaching out to the right customer at the right time with the right offer.

  • In-store Promotion Optimization
    In-store Promotion
    Optimization

    We utilize the data extracted from basket observations, purchase history, and footfall and develop models to chart in-store promotion optimization strategies.

  • Pricing and Campaign Effectiveness
    Pricing and Campaign
    Effectiveness

    Our price sensitivity modeling helps you create competitive prices while ensuring maximum profit margins.

  • Product Affinity Analytics
    Product Affinity
    Analytics

    We identify most effective cross sell and upsell opportunities across products and categories, by customer profiles/ segments, to create efficient offers and product bundling strategies, along with optimized shelf planning and category management.

  • Targeted Next Best Offers
    Targeted Next Best
    Offers

    We derive insights the historical purchase patterns and recurring basket items data and use it to establish product associations. This helps to create the next-best offers for each product segment.

  • Demand Forecasting & Replenishment Planning
    Demand Forecasting &
    Replenishment Planning

    Our demand forecasting models gives an intelligent estimation of the sales volume for individual SKU in the coming future. The model takes into consideration seasonality and promotional impact on the demand as well and generate most accurate forecasts.

Schedule your Consultation Improve Customer Experience and discover how retail analytics can transform your returns

Let Us Talk!

Case Studies

A marketer gets to know the impact on sales of all her previous
tactics across vehicles, in a dynamic marketplace with interactions;
and can plan her future tactics on the go effectively as she can view
the possible outcomes.

Product Demand Forec...

Analytics solution for a US-based retail chain to provides automated demand forecasts for ...

Download PDF

Product Associations...

an improvised market basket analysis to understand the natural product associations that c...

Download PDF

Find out what happens when digital intelligence meets digital business.
Latest from our resource Center

Subscribe to our Newsletter

Please provide your email below. Thank you.

Follow Us on:
Locate Us

Godrej Waterside
9th Floor, Tower 1, Plot V,
Block DP, Sector V, Salt Lake,
Kolkata - 700091

+91 33 6655 1321  /  1322  /  1323
+91 9007903737  (KOLKATA)

VORQ SPACE OFFICE SOLUTIONS LLP
C7 32 Corporate Avenue,
Mahal Industrial Estate,
Andheri (East), Mumbai 400 093

+91 33 6655 1321  /  1322  /  1323
+91 9819679986  (MUMBAI)

111 Lawrence Street
49th Floor - Suite B,
Brooklyn, NY USA 11201

+1 718.576.3443

Download Case Study


Type the result*   1 + 7 =

Download White Papers

Case Study will be mailed to this email address.


Type the result*   5 + 3 =

Download Corporate Brochure

Type the result*   1 + 5 =

Exp:

Location:

Job Type:

Job URL:

Key Skills: